Easy Bike Days

Branding & Design



I worked to create a full brand identity for a small start-up company. From choosing colour palettes, to designing a tiered logo and subsequently producing branded marketing materials.


  • Branding
  • Design
  • Illustrator
  • InDesign

The identity had to present the electric bike as an accessible means to explore the countryside by bicycle. By designing a logo that had various component parts, I was able to adapt the visual appearance while maintaining a strong identity to fit a variety of applications.

I went on to design other branded materials including; business cards, stationery, banners and a tri-fold brochure.